To further actualize progress in the Clean Beaches program and enhance the scope and recognition of its awards, leading to greater mobilization and responsibility within civil society, the Mohammed VI Foundation for Environmental Protection launched the first edition of the biennial «The Lalla Hasnaa Sustainable Coastline Trophies» in April 2014, replacing the «Lalla Hasnaa Clean Beaches Awards».

Initially focused mainly on beaches, this new perspective aims to redirect efforts towards sustainable development of the entire coastline. It became necessary to redefine the award categories while considering the unique features and characteristics of the Moroccan coast.

Various profiles are invited to submit their applications, including economic operators, public bodies, NGOs, research centers, universities, and individuals. This approach allows for broader participation.

Strategic Directions :

The Lalla Hasnaa Sustainable Coastline Trophies continue the spirit and logic of the Clean Beaches Awards by recognizing good practices that benefit not only beaches but now extend to the entire coast. This approach is fundamentally based on education and environmental awareness, with principles that should be reinforced through these awards in sustainable territorial development projects.

This approach is fundamentally based on the principles of education and environmental awareness. These principles are to be strengthened through The Lalla Hasnaa Sustainable Coastline Trophies, at the heart of sustainable territorial development projects.

To promote this new direction, The Lalla Hasnaa Sustainable Coastline Trophies are open to a diverse group of participants including private and public entities, research centers, universities, NGOs, and individuals. Governed by internal regulations, these participants can engage through a wide range of initiatives, projects, and eco-citizen actions. This approach focuses on recognition over competition, as adopted by the Foundation, and following the jury's evaluation, projects will be awarded, supported, and encouraged.